TOURISM BURNABY CULINARY FESTIVAL
BITE OF BURNABY
A month-long culinary festival with 75+ restaurant partners, events, giveaways, creators, photographers, videographers, ambassadors, and internal stakeholders moving at once.
Website traffic
ROLE
Social Media Lead & Content Direction
TIMELINE
February - March 2026
2M+
Impressions
251K+
119K+
Paid Campaign Clicks
Bite of Burnaby is Tourism Burnaby’s flagship culinary festival, bringing together 75+ restaurants, special dining experiences, local events, and giveaways across the city throughout the month of March.
The festival positions Burnaby as a dining destination, encouraging locals and visitors to discover the city through food while driving visibility and traffic to participating restaurants.
As the social media lead for the campaign, I was responsible for shaping the festival’s content strategy, managing day-to-day publishing, producing original content, coordinating creative contributors, and maintaining a consistent visual identity across Instagram, Facebook, TikTok, and digital campaign channels.
THE CHALLENGE
APPROACH
RESULTS
Bite of Burnaby is not a single event - it is a month-long culinary campaign involving dozens of restaurants, partners, promotions, and dining experiences happening across the city.
The challenge was creating enough sustained awareness and excitement to keep audiences engaged throughout the full festival period while ensuring participating restaurants received meaningful visibility. With more than 75 businesses involved, the content strategy needed to balance campaign-wide storytelling with individual restaurant promotion, event visibility, giveaways, and timely calls to action that encouraged people to dine in Burnaby.
I developed a content-first strategy designed to build anticipation before the festival launched and maintain momentum throughout the month of March.
My role combined strategic planning with hands-on production and daily social media management. This included creating teaser content, producing on-site photo and video, editing short-form content, writing captions, scheduling posts, managing community engagement, and monitoring campaign performance.
I also coordinated content from photographers, videographers, influencers, ambassadors, restaurant partners, and event organizers to ensure the campaign had a steady flow of high-quality visuals. Creator and influencer content was reviewed for brand alignment, visual consistency, and campaign relevance before being shared across official channels.
By combining planned storytelling with real-time content creation, the campaign kept Bite of Burnaby visible throughout the month while helping audiences discover restaurants, events, giveaways, and dining experiences across the city.
The campaign generated 2M+ impressions, drove 251K+ in website traffic, and supported 119K+ paid campaign clicks, helping increase awareness, restaurant visitation, and festival participation throughout the month-long culinary campaign.
