PORTFOLIO CASE STUDIES
Proof of strategy, taste, production, and campaign execution.
A portfolio of selected work: how I shaped content systems, coordinated moving parts, produced social-first assets, and helped turn attention into visitation, visibility, and real-world impact.
17M+
impressions across selected campaign work
480K+
website traffic and page views influenced
$10.8M+
economic impact supported through festival storytelling
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TOURISM BURNABY CULINARY FESTIVAL
Bite of Burnaby
Timeline: February- April 2026
A month-long culinary festival with 75+ restaurant partners, events, giveaways, creators, photographers, videographers, ambassadors, and internal stakeholders moving at once.
CANADA'S LARGEST HALLOWEEN CELEBRATION
Burnaby Halloween Festival
Timeline: October 2025
A multi-week destination campaign across attractions, events, contests, family experiences, and seasonal activations throughout Burnaby.
REAL-TIME FESTIVAL STORYTELLING
The GOOD Games
Timeline: February 2026
Canada's largest festival celebrating sport, play, and community, created in partnership with Tourism Calgary.
2M+
Impressions
251K+
Website traffic
119K+
Paid campaign clicks
13.6M+
Impressions
230K+
Website traffic
$10.8M+
Economic impact
85.8K+
Views
22.8K+
Accounts reached
50K
Top video views