TOURISM BURNABY CULINARY FESTIVAL
THE GOOD GAMES
Canada's largest festival celebrating sport, play, and community, created in partnership with Tourism Calgary.
Accounts Reached
ROLE
On-site Content Producer
TIMELINE
Three day live event in February 2026
85.8K+
Views
22.8K+
50K+
Top Video Views
The GOOD Games is Canada’s largest festival celebrating sport, play, and community, bringing together traditional sport, Para sport, Indigenous sport, cultural experiences, live programming, and interactive activities in one large-scale public event.
Hosted in partnership with Tourism Calgary, the festival was designed to drive attendance, showcase the energy of the event, and position GOOD Games as a vibrant community experience for people of all ages and abilities.
I supported the campaign as an on-site content producer, capturing and creating real-time social content that translated the scale, movement, and emotion of the festival into short-form video designed for reach, engagement, and same-day momentum.
THE CHALLENGE
APPROACH
RESULTS
Live events move quickly, and audience attention moves even faster. The challenge was to capture the atmosphere of a large-scale festival as it unfolded while creating content that felt immediate, energetic, and compelling enough to encourage continued attendance throughout the weekend.
With programming happening across multiple sports, activations, and community experiences, the content needed to communicate both the scale of the event and the feeling of being there.
I took a real-time storytelling approach, focusing on fast-paced, platform-native short-form video that captured the movement, energy, and community atmosphere of the festival.
Working on-site across all three event days, I filmed key moments, audience experiences, activations, and high-energy scenes that could be quickly shaped into engaging social content. The workflow required filming, editing, and publishing within the same day to keep the campaign timely and relevant throughout the festival weekend.
The creative direction prioritized FOMO-driven storytelling, strong pacing, human moments, and immersive visuals that made the event feel active, inclusive, and worth attending.
The content generated 85.8K+ views, reached 22.8K+ accounts, and produced a top-performing video with 50K+ views, helping build visibility and momentum for The GOOD Games across the festival weekend.
